Life, Scripted

Film festivals often feel inaccessible to the general public. So to invite people from all walks of life to the Chicago Film Fest, we created a highly contextual campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people.

AWARDS

2022 CANNES BRONZE OUTDOOR
2022 ONE SHOW GOLD OUT OF HOME CRAFT/WRITING
2022 ONE SHOW BRONZE OUT OF HOME SERIES 
2022 ONE SHOW BRONZE OUT OF HOME DYNAMIC 
2022 CLIOS SILVER COPYWRITING PRINT & OUT OF HOME CRAFT
2022 CLIOS BRONZE POSTER OUT OF HOME 
2022 CLIOS SHORTLIST DIRECT OUT OF HOME
2022 CLIOS SHORTLIST OTHER OUT OF HOME
2022 D&AD WOOD PENCIL EXPERIENTIAL 
2022 D&AD SHORTLIST WRITING FOR ADVERTISING

Festival trailer

We launched the campaign with a trailer narrated by the advertising giant himself—Don Draper (aka Jon Hamm).

Out of home

Followed by a series of contextual OOH placements that narrated life as it happened.

LIVE ACTIVATION

The campaign culminated at the festival itself, where we created hyper-contextual scripts in real time.

Credits

DEPUTY CHIEF CREATIVE OFFICER: JOE SCIARROTTA
ECD COPY: DAVE LOEW
ECD COPY: TITO RAMIREZ
GROUP CD ART: HITAL PANDYA
CD DESIGN: CONNOR FLEMMING
ART DIRECTOR: SUMMERS FORD
COPYWRITER: HANNAH LACAVA