The NRA Children’s museum
In the US, firearms have become the main cause of death in children. The National Rifle Association (NRA), a US-based gun advocacy group, often bribes certain politicians to vote for pro-gun laws. This is the biggest reason guns remain the biggest issue in the US.
We worked with Change The Ref, an activist gun reform organisation, to target the senator who receives the most funding by the NRA: Ted Cruz. We sent Ted Cruz a haunting convoy of 52 school buses, representing the 4,368 children who have died due to gun violence in just one year.
AWards
2023 CANNES SILVER LION LIVE BRAND ACTIVATION
2023 DA&D WOOD PENCIL DOCUMENTARY FILM
2023 D&AD YELLOW PENCIL INTEGRATED
2023 LIA SILVER LIVE EVENTS
2023 LIA BRONZE PUBLIC SERVICE
2023 LIA BRONZE GUERILLA MARKETING
2023 LIA BRONZE SPATIAL DESIGN
The Convoy
The yellow bus filter
We created a Snapchat filter that allowed people to take action immediately. Anytime someone scanned any yellow school bus, it would lead them to a virtual version of the NRA Children’s museum. This digital museum featured real artifacts of child victims and invited viewers to turn their pain into action by tweeting directly at pro-gun politicians.
