The Trendiest Apartment

To show that Pledge can help keep all surfaces clean, the brand built an apartment that was decorated in real-time to match trending Pinterest searches. As the trends changed, so did the apartment—all while Pledge was there to make sure that every surface in the apartment remained spotless.

 Awards

2021 ONE SHOW EXPERIENTIAL & IMMERSIVE SILVER
2021 ONE SHOW DIGITAL CRAFT BRONZE
2021 ONE SHOW CREATIVE USE OF DATA MERIT
2021 ONE SHOW CREATIVE USE OF DATA MERIT
2021 ONE SHOW DESIGN MERIT
2021 ONE SHOW INTERACTIVE & ONLINE MERIT
2021 ONE SHOW SOCIAL MEDIA MERIT
2021 ONE SHOW SOCIAL MEDIA MERIT
2021 CLIO AWARDS CREATIVE USE OF DATA SHORTLIST
2021 LIA AWARDS CREATIVE USE OF DATA SHORTLIST
2021 LIA AWARDS NONTRADITIONAL SHORTLIST

The Activation

Digital & Social

Credits

DEPUTY CHIEF CREATIVE OFFICER: JOE SCIARROTTA
GLOBAL EXECUTIVE CREATIVE DIRECTOR: MARIANA O’KELLY
CREATIVE DIRECTOR ART: MARINA ARNONE
CREATIVE DIRECTOR COPY: KATE DESMARAIS
CREATIVE DIRECTOR DESIGN: REMY GLOCK
ART DIRECTOR: SUMMERS FORD