Make It Shared

We launched a campaign to raise awareness on the importance of sharing cleaning and household chores equally.

Mentions

2021 ONE SHOW SOCIAL INFLUENCER SHORTLIST
2021 COMMUNICATION ARTS SOCIAL INFLUENCER SHORTLIST

Longform

We used dance and physical expression to illustrate the beauty of partnership.

Social Activation

We partnered with influencers and had their partners “photobomb” their content—cleaning in the background. People took notice and joined in the conversation.

Credits

ECD COPY: LUIS RAMIREZ
GROUP CD ART: HITAL PANDYA
CREATIVE DIRECTOR COPY: SAKSHI CHOUDHARY
ART DIRECTOR: SUMMERS FORD